We've crossed 15 events already, and each one has been a new experience.
Firstly, Procialize was never just about the tech, but also about delivering a memorable customer experience. We send our volunteers to the event to ensure everyone uses it. Not because we aren't sure of our product, but because we know that this is a behavioral change, and requires guidance and patience. People are used to wandering about exhibition stalls and picking up brochures, not browsing through their mobile phones to connect with network worthy contacts.
Secondly,we don't just send some random report to the event organizer, but carry out a detailed presentation. After all, the organizer doesn't care as much about 'how many people used the app', but about how to lower is customer re-acquisition cost. We ensure we explain each and every unit of measurement, and help the organizer plan and execute the next event better.
And finally, we have ended up going out of the way, on almost all our executions. Not because we had to, but because we wanted to. Be it sending mass mails, or digital marketing, or even creating graphical content for the organizer - we believe the event business is a tough one, involving tiring coordination. We want to ensure we are remembered not as a vendor, but as a partner.
Consider this as our mission statement.
P.S. Our new website is up and running. You ought to check out www.procialize.net
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Firstly, Procialize was never just about the tech, but also about delivering a memorable customer experience. We send our volunteers to the event to ensure everyone uses it. Not because we aren't sure of our product, but because we know that this is a behavioral change, and requires guidance and patience. People are used to wandering about exhibition stalls and picking up brochures, not browsing through their mobile phones to connect with network worthy contacts.
Secondly,we don't just send some random report to the event organizer, but carry out a detailed presentation. After all, the organizer doesn't care as much about 'how many people used the app', but about how to lower is customer re-acquisition cost. We ensure we explain each and every unit of measurement, and help the organizer plan and execute the next event better.
And finally, we have ended up going out of the way, on almost all our executions. Not because we had to, but because we wanted to. Be it sending mass mails, or digital marketing, or even creating graphical content for the organizer - we believe the event business is a tough one, involving tiring coordination. We want to ensure we are remembered not as a vendor, but as a partner.
Consider this as our mission statement.
P.S. Our new website is up and running. You ought to check out www.procialize.net
